powerplay
brands

Problem

Powerplay Brands needed a site that matched the quality of their seasonal collections. The existing experience made it hard to browse new drops, search products, and keep content fresh without calling a developer for every campaign.

Approach

I started with a discovery session to map audience expectations, merchandising priorities, and the content workflows the marketing team actually used day to day. That shaped a minimal, editorial layout with strong photography, fast navigation, and a CMS structure the client could own after launch.

What I built

• A React storefront with a clean, fashion-forward visual system built in Styled Components
• Improved navigation with intuitive section labels, product search, and filtering
• SEO foundations across metadata, page structure, and content patterns
• A CMS workflow so the team could publish products, promotions, and seasonal updates independently

The live site is at powerplaybrands.com.

Outcome

The brand gained a site that presents collections with more clarity, supports ongoing merchandising without developer bottlenecks, and gives marketing a maintainable platform for future campaigns.